Understanding Google Hummingbird
Some of you have been affected by the new Google Hummingbird update. and are trying to and are probably wondering the new ways in which Google will rank your new or old website. This article will reveal and teach you what changes should be follow for new google Ranking. I have noticed that the sites that were not affected, had a very dynamic website, a built in Blog, with lots and lots of informational Content. Whatever the case might be, hopefully this post will help you recover old sites, and properly set up new sites.
Content Must Be Helpful
Through the new Hummingbird Google is looking to provide more accurate answers to all the questions. You need to understand your business and what questions your customers are asking, and develop solutions across as many platforms. For example your website, Google Plus and relevant communities, Youtube etc. Always keep in mind that if you are meeting the expectations and answering questions to your audience, you are more likely to rank High in Google. I personally like the concept that you need to create lots of related content in order to rank higher.
Content Needs to Have Authority
Google continues its concern in finding content that is related and trusted, in other words content with authority. There’s many ways to show authority, which is by including references and links from high ranking websites and Social Media signals. That is to say a way to link content to your Google Plus profile, since Google is increasingly the engine of your personal online identity. Once you become an authority on a specific field, you will gain trust from your content articles, and your reputation will increase in relevant subject areas. there’s really no prove that Google rank of authorship will benefit your content ranking, however I believe content has a positive impact on search traffic and rankings.
Mobile use continues to grow. Today a great deal of online searches are on Mobile devices. A great number of people are now using mobile specifically for Searches. For particulars searches such as Gas prices, Restaurants etc. the search is as much as 59% reported by Yelp. Google is increasingly focusing on improvements to the Mobile Search, it’s simpler, cleaner for search results for the answers you’re looking for. Google understands the great importance of mobile devices and will mold future SEO, and marketing strategies.
Google understands that people are looking for simpler ways to get results and Voice Search is a perfect method for it. Google sees this and the Hummingbird Algorithm is designed to carry much better results for mobile users. IT also recognizes that people are no longer searching for a specific keyword, but are asking in a more natural way, such as an answer to a question.
Google Hummingbird was design to provide more accurate results to queries. it’s very important as a marketer to understand what questions your customers have, and how they are asking it. Google planner is an amazing tool that will help marketers estimate to make easier to plan search campaigns. Through Hummingbird Google is searching for the most accurate answers to questions people may have. it’s trying to understand, the intent of a search criteria to provide the best results. If you’re addressing the needs of your spectators you’re more likely to rank much higher, as opposed to the site that is not providing relevant content.
What is Content Marketing? Why is it so Important?
Content marketing is about contributing beneficial information or content to current and potential customers for the motive of building branding, awareness, trust, and positive sentiment.
Types of content that typically form a content marketing strategy include:
- Blog posts
- Guest blog posts
- Email newsletters
- PowerPoint presentations
- Standard videos
- Micro-videos (ie, Vine)
- Social media posts
- Live presentations
- White papers
Google Plus Suggestions
Here are the best suggestions for using social factors from Google+ to improve your online presence in search on Google:
- Improve and Get more of +1s on each page of your website .Social endorsement by an individual — and by his or her friends — plays a significant part in the ranking on Google. This happens both through Google personal results through Google Search Plus Your web, it works the same through the natural results. Google now includes the +1 as a ranking factor in search results.
- Grow your page audience / link that to your website. Linking your Google+ Page to your website gives additional dominance to your site by establishing that your website has a strong audience of followers. Not only does this boost ranking in search results, but it enhances more opportunities for Google to display your page and website more prominently in search results.
- Link authors of content to their Google+ profiles and focus your content around people. Early studies show that content linked to real authors makes rank higher in Google results. But even if it did not, hen you link your authors to their Google+ profiles through your website, you’re increasing their visibility in Google results.As a consequence, searchers’ eyes are drawn to your results over those of your competitors, regardless of ranking. You’ll see more click-throughout this way.
- Post lots of content on your Google+ Page and your employees’ Google+ / Link Back to Website: Content truly is key. Google+ allows you to post lots of it. Post as often as you can to your Google+ Page and link it back to your website. Get your employees, customers, and fans to do the same. The more you do this, the more your content will appear in Google search results — and the more visibility your brand will have.